We all know people who say one thing and do another. We have all had experiences where someone we are expected to trust says that are going to complete a task, send that email, or reach out to that contact, but they never do.
Trust is built when your actions match what you say. Do what you say you will do, when you say you will do it, and you will gain trust through your actions.
Why is trust so important in business? Because without trust the entire service industry breaks down and your business fails. Consumers trust that the business or organization will take care of them during a stressful transaction and stand by their side. Trust is the linchpin in successful relationships of both a personal and professional nature.
I'm sure we have all heard the phrases, "Talk is cheap" or "They can talk the talk, but can they walk the walk". Each of these phrases are predicated on the idea that talking about doing some is not the same as actually doing it. If you tell a prospect you are going to call them at noon, you better call them at noon. If you are meeting with a client for coffee at 9am, you better be getting your coffee at 8:55am. If your child is expecting you to pick them up from school or be at the big game because you told them you would, then you better be there to pick them up or cheer them on.
Everybody wins when our actions match our words. We gain the trust of our peers, clients, loved ones, and colleagues when we do what we say we will do. This foundation of trust can lead to new business opportunities and better relationships. To be truly successful, your actions must equal your words.