How a Cold "Reach Out" Can Lead to New Business

March 24, 2016


We follow, tweet, and passively watch as people we admire appear to do cool things online.  We watch them make the sale, meet cool people, and travel to exotic places.  Or maybe we watch our business hero’s on TV, listen to them on podcasts, or read about them in magazines and books.  We think to ourselves, “I wonder what they are like in real life. “ or “I’d love to pick their brain on business/fashion/real estate/etc.”. 


I’m here to tell you that you can find out for yourself.  Reach out to them.  Send them a note.  If it’s someone who lives in your city or area, ask them for coffee. Be courteous with their time, but don’t be afraid to ask them out. 


It’s like walking up the coolest kid in school and asking them to the big dance thats coming up.  


Maybe you see them on social media a lot and notice you share the same interests; Reach Out.  Putting yourself out there and extending the hand can be very frightening.  But what’s the worst case scenario…they don’t respond and you continue on with your life the same as you were before. 


The best case scenario plays out a lot better. 


You could meet for coffee, find out you share similar interests, get connected to someone they know, and maybe you find your next client, friend, or business partner.  This all starts with simply reaching out. 


Some research suggests that “cold” emails turn people off. That might be true but if done in the right way through a short, concise, and complimentary correspondence you can grab attention.


Below is an example of one of my own “Reach Outs” below:


Hi “their name”—

I really like the content you have produced and the marketing you are doing  for your website. It looks like you are doing great with your new business. Are you open to grabbing coffee sometime this week? I like what you are doing and would love to chat business and business development.   I look forward to hearing from you. Thanks!



I keep it clear and concise while complimenting their work.  I don’t explicitly ask for anything in return.  I truly am only looking to make a new connection.  For a “Reach out” to work effectively you must be genuine in your approach. 


Any ounce of “sales-y” will leave you dead in the water. 


Asking the coolest kid out to the dance was always the scariest thing to do in school, but quite honestly the reward significantly outweighs the potential risks.  Reach out, make those new connections, and begin to build your network in an honest and organic way.




Share success stories in the comments!













Please reload

Featured Posts

As Prices Rise, Pre Approval is Wise

February 3, 2017

Please reload

Recent Posts
Please reload

Follow Us
Please reload

Search By Tags
Please reload

  • Facebook Basic Square
  • Twitter Basic Square
  • Google+ Basic Square


O: 614-602-3646

C: 740-398-4917







State Bank

4080 W Dublin-Granville Rd

Dublin, OH 43017

The State Bank and Trust Co. and its loan officers, are not liable for information, claims or agreements made by/between the public and third-party entities. These third-party entities may include, but are not limited to: builders, developers, or real estate agents. Even though the loan officer co-sponsoring this site makes efforts to update the information contained, much of it is provided by independent vendors and data feeds, and thus, this site may contain errors, outdated information or purchase conditions, promotions, incentives and/or possible omissions. The State Bank and Trust cannot guarantee the accuracy of information provided, and we encourage buyers to complete their own due diligence in making a decision to build or purchase a home. We also suggest that you seek the professional representation/advice of a licensed Realtor®, as well as any other licensed professional that is appropriate to your purchase decision, including, but not limited to: attorney, accountant, or certified financial planner. Visitors to this site are responsible for the use and decisions made regarding the purchase of a home with regards to the information contained herein. The State Bank and Trust Co. is an Equal Housing Lender. 

Disclaimer: No statement on this site is a commitment to make a loan. Loans are subject to borrower qualifications, including income, property evaluation, sufficient equity in the home to meet Loan-to-Value requirements, and final credit approval. Approvals are subject to underwriting guidelines, interest rates, and program guidelines and are subject to change without notice based on applicant's eligibility and market conditions. Refinancing an existing loan may result in total finance charges being higher over the life of a loan. Reduction in payments may reflect a longer loan term. Terms of any loan may be subject to payment of points and fees by the applicant. The State Bank and Trust is an Equal Opportunity Lender. | Privacy Policy